Anindita Chakravarty
Department of Marketing

Associate Professor

Office
C327 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Phone Numbers
Work706-542-9558
Email Address
Documents
Vita

Education

PhD, Marketing, Pennsylvania State University, 2010

Prior Professional Positions

ICICI Bank, India, Marketing and Sales, Assistant Manager, 2001 to 2003

Research Interests

  • Information Systems and Innovation
  • Internet Marketing
  • Marketing-Finance Interface
  • Product Innovation

Selected Publications

Journal Articles

  • Anindita Chakravarty and Rajdeep Grewal. Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding CostsJournal Of Marketing Research,Forthcoming
  • Alok Saboo, Anindita Chakravarty, Rajdeep Grewal. Organizational Debut on the Public Stage: Marketing Myopia and Initial Public OfferingMarketing ScienceForthcoming
  • Anindita Chakravarty, Alok Kumar, Rajdeep Grewal. 2014Customer Orientation Structure for Internet-Based Business-to-Business Platform FirmsJournal Of Marketing78(5):1-23
  • Anindita Chakravarty, Rajdeep Grewal, V. Sambamurthy. 2013.Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating RolesInformation Systems Research24(4):976-996
  • Anindita Chakravarty, Rajdeep Grewal. 2011The Stock Market in the Driver's Seat! Implications for R&D and MarketingManagement Science57(9):1594-1609.
  • Rajdeep Grewal, Anindita Chakravarty, Amit Saini. 2010 Governance Mechanisms and the Making of Business-to-Business Electronic MarketsJournal Of Marketing, (74, 4):45-62 Finalist for Harold H. Maynard Award 2010
  • Anindita Chakravarty, Yong Liu, Tridib Mukherjee. 2010Persuasive Impact of Online User Comments versus Expert Reviews: The Role of Category Consumption FrequencyJournal Of Interactive Marketing, (24):185-97 Finalist for Best Paper Award in JIM 2011
  • Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty. 2009.Counting Chicken Before the Eggs Hatch: Associating New Product Development Portfolios with Shareholder Expectations in the Pharmaceutical SectorInternational Journal Of Research In Marketing, (25,4):261-72.
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