Julio Sevilla
Department of Marketing | Master of Marketing Research

Assistant Professor

C317 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Phone Numbers
Email Address


PhD, Marketing, University of Miami, 2013

MBA, International Business, Florida International University, 2008

BS, Industrial Engineering, Universidad Americana (Managua, Nicaragua), 2005

Areas of Expertise

  • Consumer Behavior
  • Consumption and Healthiness
  • Retailing/Product Packaging/Branding 
  • Numeric Cognition/Pricing

Selected Publications

Journal Articles

  • Sevilla, Julio, Mathew Isaac and Rajesh Bagchi Format Neglect: How the Use of Numerical Versus Percent Rank Claims Influences Consumer Judgments (2018)Forthcoming at Journal of Marketing,
  • Sevilla, Julio, Jiao Zhang and Barbara E. Kahn. Anticipation of Future Variety Reduces Satiation from Current Experiences (2016)Journal Of Marketing Research53(6):954-968
  • Sevilla, Julio and Claudia Townsend. The Space-to-Product-Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions and Product Preference (2016)Journal Of Marketing Research53(5):665-681
  • Sevilla, Julio and Joseph P. Redden. Limited Availability Reduces the Rate of Satiation (2014)Journal Of Marketing Research51(2):205-217
  • Sevilla, Julio and Barbara E. Kahn. The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference and Consumption (2014)Journal Of Marketing Research,51(1):57-68.