Pengyuan Wang
Department of Marketing

Assistant Professor

Office
C316 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Phone Numbers
Work706-542-3540
Email Address
Documents
Vita
Sites
Google Scholar Page

Education

PhD, Statistics, Wharton, U. of Pennsylvania, 2012

Prior Professional Positions

Yahoo Labs, Senior Research Scientist, 2013 to 2016

Selected Publications

Journal Articles

  • Pengyuan Wang, Guiyang Xiong, and Jian Yang Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser MetricsJournal of Marketing,forthcoming.
  • Pengyuan Wang, Eric T. Bradlow, and Edward I. George. Meta-Analyses Using Information Reweighting: An Application to Online AdvertisingQuantitative Marketing And Economics12(2)
  • Elea McDonnell Feit, Pengyuan Wang, Eric Bradlow, and Peter Fader. Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media ConsumptionJournal Of Marketing Research,50(3).

Working Papers

  • Pengyuan Wang, Guiyang Xiong, Wei Sun, Jian Yang. Estimating Multidimensional Ad Treatment Effects: An Automated Model for Big Data.Working Paper.
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