Son K. Lam
Department of Marketing

Associate Professor

Office
C328 Benson Hall
630 South Lumpkin Street
Athens, GA, 30602
Phone Numbers
Work706-542-4531
Email Address
Documents
Vita

Education

PhD, Marketing, University of Houston, 2009

Awards

Outstanding Research Award, University of Georgia, Terry College of Business, 2015

Georgia Power Foundation Inc. Developing Scholar, University of Georgia, Terry College of Business, 2014

Sarah H. Moss Fellowship, University of Georgia, 2013

Young Scholar, Marketing Science Institute (MSI), 2013

Georgia Power Foundation Inc. Developing Scholar, University of Georgia, Terry College of Business, 2013

Coauthor of one of the 10 most cited articles in the Journal of Retailing from 2007-2011, Journal of Retailing, 2012

Georgia Power Foundation Inc. Developing Scholar, University of Georgia, Terry College of Business, 2012

Sarah H. Moss Fellowship, University of Georgia, 2011

Service

UGA Study Abroad & Foreign Exchange Committee, Member, 2010 – present, University

UGA, Master in Marketing Research Program, Faculty Advisor, 2009 – present, University

Journal of International Business Studies, Ad hoc Reviewer, 2011 – present, Professional

Journal of Marketing Research, Ad hoc Reviewer, 2009 – present, Professional

Journal of Service Research, Ad hoc Reviewer, 2015 – present, Professional

Areas of Expertise

  • Hierarchical linear modeling
  • Organizational Identification
  • Sales management

Research Interests

  • Internal marketing
  • Relationship marketing from a social identity theory perspective
  • Sales management

Selected Publications

Journal Articles

Book Chapters

  • Son K. Lam, in Melvin Prince and Constantinos-Vasilios Priporas (eds.), Market Sensing Today. 2015Market Sensing and Competitive Intelligence SystemsBusiness Expert Press:43-60
  • Michael Ahearne and Son K. Lam. 2012Sales Force Performance: A Typology and Future Research PrioritiesIn Gary L. Lilien And Rajdeep Grewal (Eds.), Elgar/Isbm Business:496-520.

Editorial Appointments

Editorial Review Board, Journal of Marketing, 2015 - present

Area Editor, Journal of the Academy of Marketing Science, 2017 - present

Editorial Review Board, Journal of Retailing, 2015 - present

Editorial Review Board, International Journal of Research in Marketing, 2015 - present

Editorial Review Board, Journal of Personal Selling and Sales Management, 2011 - present

Editorial Review Board, Journal of Business to Business Marketing, 2015 - present

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