The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.
|Date||Speaker + Company||Topic|
|August 22, 2018||Remy Denton, SKIM, and Mike Kessling, Chick-fil-A||Client vs. Supplier Side|
|September 12, 2018||Lindsay Zaltman, Olson Zaltman||Tapping into the Consumer Unconsciousness|
|October 3, 2018||Joe Glines, Data Cowboy and Automation Guru||Automation, SPSS, Data Forensics|
|October 11, 2018||Tim Norvell, Elon University||Interviewing and Careers in Marketing Research|
|October 17, 2018||Joe Threatt, UPS and Susan Jones||Project Management: Client vs. Supplier|
|October 19, 2018||Angie Deceuninck & Julian Ramsey InSites Consulting||Brand Communities|
|October 24, 2018||Caroline Smiley & Kat Dimmick Delta||Millennial Research & International Research|
|November 1, 2018||Ronnie Matthew Nestle/Purina||Research With a Unique Target Market/ Global (Culture Based) Projects|
|November 7, 2018||Rob Arnett||Pricing Research|
|November 8, 2018||Kristen Downs MMR Research||Immersion Day: PowerPoint & Data Visualization|
|November 15, 2018||Jeff Miller||Advances in Marketing Research Data Collection|
|January 16, 2019||Amanda McCabe (Eli Lilly)||Topic: TBA|
|January 24, 2019||Barbara Connors (84.51)||Connecting with Customers in a Big Data World|