Author: David Dodson


Professors Sara Holland, Christina Marsh, and William Vogt, whose research agendas all focus on health economics, are among the 19 new faculty members who were hired by the Terry College in 2010.
Professors Sara Holland, Christina Marsh, and William Vogt, whose research agendas all focus on health economics, are among the 19 new faculty members who were hired by the Terry College in 2010.

“Health is a depreciating asset,” says Sara Holland, speaking the prosaic language of corporate finance. But we can delay the inevitable by making investments in our health, be it simple things like a gym membership or bigger commitments like a drug regimen or heart surgery, when necessary.

Understanding the efficiency and effectiveness of how we allocate resources, both individually and collectively, to preserve health is at the center of the field of health economics. The Terry College of Business made an investment of its own in 2010, bringing in three new faculty members—Holland, Christina Marsh, and William Vogt—whose research agendas are all focused on the health care system and on the institutions, including employers, insurers, and hospitals, that support it.

Sara Holland

Holland joined the Department of Banking and Finance after finishing her Ph.D. at the University of California-Berkeley. She is combining “health capital” with the broader measure of “human capital” – the accumulated knowledge, motivation, and skills of workers – that businesses use in the production process. Because they can invest in human capital, just as they can invest in technology or buildings, businesses often spend huge sums of money on health care, which is where Holland’s research is directed.

“I am exploring why firms spend so much on the health of their employees and how it affects the value of the firm,” says Holland. “The big takeaway so far is that investing in health capital is not destroying shareholder value. Controlling for a number of factors and only looking at large publicly traded firms, my findings suggest that they are close to equilibrium with respect to their health capital investments. This goes against the conventional wisdom that providing health benefits is burdensome to businesses because it exposes companies to higher health costs and takes resources away from production.”

Christina Marsh

Marsh completed her Ph.D. at the University of Minnesota in 2010 and by fall had joined Terry’s Economics Department. Her research addresses the problem of predicting price responses in health care when the formula is complicated by the presence of “nonlinear reimbursements.” The most common such “nonlinear” is the health insurance deductible, whereby a patient pays medical costs out of pocket until the deductible is met; from that point on the costs are fully or mostly covered by the insurer. “The advantage of my approach over those previously cited in the literature is that I was able to control for the bias that the deductible introduces,” Marsh says.

Applying her method, she is able to test scenarios in which employees have higher deductibles or spend more on copayments but are given lower insurance premiums in return, and vice versa. “I find that the best scenario has the employee and the employer sharing the costs when the level of care needed is less critical,” Marsh says, “If you have patients pay small co-payments from the very beginning in exchange for that lower monthly premium, they are going to be more discriminating in how much health care they buy. Patients preferred this scenario because they get to choose where to spend those extra dollars – on health care or something else.”

William Vogt

Vogt, the most senior of the new health-economics faculty, came to Terry from the RAND Corp. in Pittsburgh, where he was a senior economist. Previously, he was a health economist at Carnegie Mellon University.

At UGA, Vogt is the principal investigator on a million-dollar grant and coinvestigator on a multimillion-dollar grant, both funded by the National Institute on Aging (NIA). The first project is a reanalysis of data from the 1990s Women’s Health Initiative, a series of mammoth randomized controlled trials (RCTs) that addressed heart disease, cancer, and osteoporosis in postmenopausal women.

“Although RCTs are the gold standard for measuring the effects of medical treatments, they can only measure these effects for people enrolled in the trial,” Vogt says. “When you are evaluating the effect that a policy change – such as changing the price or availability of a medication—will have on health, you need to consider the population that will start or stop taking the medication in response. I’m developing economic and statistical tools to apply RCT results to these policy-relevant populations.”

Vogt’s second NIA-funded study examines Medicare Part D, the prescription-drug-coverage program administered by private health plans, which are given wide latitude in the benefits they cover and at what price. “This study is examining the differences in Part D benefit plans, how these differences affect the health and spending of the beneficiaries, whether these plans use their benefit designs to steer less-risky beneficiaries into joining, and whether the benefit designs can create niche markets for the insurer and blunt price competition,” says Vogt. “Of course, all the potential downsides of flexible benefit designs must be balanced against the benefit of greater consumer choice, and we will be addressing that as well.”

In all, the Terry College hired 19 new faculty members in 2010 – a banner year that included 15 research-active faculty who are tenured or tenure-track. To commit three of those openings to faculty engaged in health economics was an exceptional measure. “If you look nationally, it’s actually quite unusual to have even one health economist in an economics department,” Vogt says.

“Entering the field of health economics is an important step for the Terry College,” explains Daniel Feldman, associate dean for academic affairs. “With growing public attention to the affordability of health care, it is critical that Terry have a strong set of faculty who can address these issues in rigorous ways. Adding the field of health economics also complements several other health-care initiatives of the university as a whole, such as the start of the medical school campus and the recent accreditation of the College of Public Health.”