Foundations First Approach

We take a comprehensive approach to business education to ensure that all Terry College graduates are well prepared for the workforce. Our Foundations First curriculum is designed to provide you with an understanding of the integration between functional areas of business and the foundation you need to complete upper level courses.

Business majors are required to complete three foundation courses during their first semester in Terry.

  • FINA 3000: Financial Management

    The basic concepts and analytical tools of finance in both corporate finance and investments. Topics include risk and return, financial institutions, efficient markets, valuation theory, capital budgeting, portfolio theory, cost of capital and international finance.
  • MARK 3000: Principles of Marketing

    Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally.
  • MGMT 3000: Principles of Management

    Management functions and processes as applied to organizations and to individuals in organizations. Topics to be covered include strategy, job and organization design, ethics and social responsibility, diversity, global influences, leadership, motivation, human resource management and organizational change. Other emerging managerial issues may be introduced.

Terry students are expected to take this required course within the first two semesters of entering Terry College:

  • BUSN 4000: Predictive Modeling and Optimization

    The rapid expansion of information is transforming every channel of business and turning business analytics into a fundamental skill for decision makers at every level of an organization. This course teaches students the essentials of calculus and analytical concepts that are vital in today’s business environment. Learn more about why we developed this new course on Business Analytics.

4 Year Plans

Foundation First Core courses are already included in the 4-year plan for your major.


The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades…
- Hal Varian
Chief Economist, Google