UGA consumer psychology researcher Julio Sevilla wanted to know what happens when “main character” CEOs and founders are booted for bad behavior. Do the company brands suffer or soar?
Category: Research
For the first time, all eight academic majors at the Terry College of Business are nationally ranked by U.S. News & World Report. Collectively, Terry’s undergraduate program is ranked 13th among public business schools and No. 23 overall.
Terry management Associate Professor Susan Cohen’s early interest in innovation led her to study startups and how startup accelerators foster new ideas, new products and success.
Finance faculty at the University of Georgia hosted researchers from half a dozen universities including Yale, Stanford and the London School of Business.
New marketing research from the Terry College of Business shows consumers use “happier” words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on search engine ads.
In their paper, “Knowledge monopolies and the innovation divide: A governance perspective,” Hani Safadi and former Terry College MIS professor Rick Watson argue dominant tech firm’s exclusive access to proprietary data also has a chilling effect on innovation, competition and the kinds of services consumers have access to.
Research from the Terry College of Business Selig Center for Economic Growth found the University System of Georgia (USG) had an impact of $21.9 billion on the state’s economy and generated more than 160,000 full- and part-time jobs during fiscal year 2023.
Accounting professor Erin Towery has always loved Washington D.C. — the monuments, the museums, the history, and the sense of pride that comes with serving one’s country. Towery, the J.M. Tull School of Accounting KPMG-Atlanta Partners’ and Employees’ Professor, will get a chance to immerse herself in D.C.’s culture of service in August when she […]
Management researcher Jessica Rodell found people who brag about their stress levels are seen as less competent and less likable by their co-workers.
Supported by private donations, seed grant funding for the college’s Business, Systems, and Technology Innovation Initiative and then its Sustainability Initiative was offered to faculty to support key goals in the college’s five-year strategic plan. To date, 21 grants have been awarded to 31 faculty members, representing all of Terry College’s academic departments.