Faculty from the Terry College of Business Department of Management Information Systems were honored for their contributions to the field by the Association for Information Systems. “We are extremely fortunate to have two such outstanding scholars in our department,” said Gerald Kane, head of the MIS department and the C. Herman and Mary Virginia Terry […]
Not understanding the financial value of customers makes it impossible to make a case for the ROI of customer investments, argues University of Georgia Terry College of Business marketing professor Neil Bendle. Bendle has written several academic papers on the value of customers and how marketers can show the financial impact of their work. Now, he’s brought that research together in The Customer Asset: Understanding and Managing its Value.
The Terry College of Business presented its annual awards for outstanding teaching, research and service to five faculty members in December. The award winners were chosen based on nominations by their peers.
Almost 600 leaders from across North Georgia gathered Dec. 11 at UGA’s 2024 Georgia Economic Outlook.
Pressure from investors, in the form of lawsuits and shareholder proposals, has the potential to remake the legal landscape and force companies to disclose and address climate risks.
A recent study by UGA management faculty found men presenting with more warmth were viewed more positively by hiring managers.
Faculty at the Terry College of Business earned new accolades and grant funding in second half of 2023.
Is privacy have to be the price of free internet content? Maybe not, according to a recent study by Terry College marketing researcher Pengyuan Wang and George Washington University marketing researcher Li Jiang.
Richard Martin, associate professor of real estate at the University of Georgia Terry College of Business, has tracked gentrification trends across the U.S. for more than a decade. His book, “Gentrification Trends in the United States” was published this summer.
In July of this year, the Pregnant Workers Fairness Act enacted new protections for pregnant workers in offices, hospitals, classrooms or the factory floor.