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Sarah C. Whitley

Assistant Professor
  • PhD, Marketing, Boston University, 2018
  • BA, Economics, The University of North Carolina at Chapel Hill, 2009
Prior professional positions:
  • Assistant Professor, Spears School of Business, Oklahoma State University
Research Interests and Areas of Expertise:
  • Retail
  • Prosocial/Sustainable Behavior
  • Judgment and Decision Making
Selected Publications:

Journal Articles

Whitley, Sarah C., Remi Trudel, and Didem Kurt (2018), "The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice," Journal of Consumer Research, 45 (4), 710-724. (

Whitley, Sarah C., Ximena Garcia-Rada, Fleura Bardhi, Dan Ariely, and Carey K. Morewedge (2021), "Relational Spending in Funerals: Caring for Others Loved and Lost," Journal of Consumer Psychology, forthcoming. (