Tatiana Dyachenko
- Assistant Professor, Department of Marketing
C306 Benson Hall
Education
- PhD, Marketing, Ohio State University, 2014
- MMR, Southern Illinois University, Edwardsville, 2003
- MBA, Marketing, Bradley University, 2001
- BS/MS, Metallurgical Engineering, Samara State Aerospace University, 1996
Research Interests
- Quantitative methods and modeling of consumer behavior
- Bayesian analysis
- Choice modeling
- Conjoint analysis
Publications
Journal Articles
- Dyachenko, T. L., & Allenby, G. M. (2023) “Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM),” Journal of Consumer Research, 50(1), 116-141.
- Software application: “BAHM: Bayesian Analysis of Heterogeneous Mediation”, 2022 https://bayesianmediationanalysis.shinyapps.io/BAHM/
- Blanchard, S. J., Dyachenko, T. L., & Kettle, K. L. (2020) “Locational choices: Modeling consumer preferences for proximity to others in reserved seating venues,” Journal of Marketing Research, 57(5), 878-899.
- Dyachenko, T., Walker Reczek, R., and Allenby, G. (2014) “Models of Sequential Evaluation in Best-Worst Choice Tasks,” Marketing Science, 33(6), 828-848.
Editorial Appointments
- Member of ERB, International Journal of Research in Marketing, 1/2023–present
- Guest Associate Editor, International Journal of Research in Marketing
- Associate Editor, Modeling in Management, 8/2023–5/2025
Awards, Honors, and Recognition
- Outstanding Reviewer Award, International Journal of Research in Marketing, 2024
- MSI grant #4000114, 2018
- Beta Gamma Sigma, 2014
- Best Paper Award, AMA Advanced Research Techniques Forum, 2013
- AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013
- 22nd Annual Mittelstaedt Doctoral Symposium Fellow, University of Lincoln-Nebraska, 2013
- 42nd Annual Haring Symposium Fellow, Indiana University, 2012
- Frank Staggers Award of Excellence in Marketing Research, Southern Illinois University Edwardsville, 2003
Service
Reviewer for the Journal of Marketing Research, Journal of Consumer Research, etc.
Prior Professional Positions
- Assistant Professor of Marketing, Georgetown University, 2014-2020
- Research Analyst, Maritz Loyalty, 2005-2008
- Marketing Database Analyst, Home Decorators Collection, 2004-2005