Learn From Industry Experts
Throughout the MMR program, students hear directly from marketing research and insights professionals through the Altria Executive Seminar Series.
2026–2027 Series
Industry practitioners visit campus to share their experiences, talk about the work they’re doing, and give students a firsthand look at how research and insights are used in the real world. It’s an opportunity to learn about current trends, explore different career paths, and make connections with professionals across the industry.
Seminars are generally scheduled Monday-Thursday from 4-5:15 p.m and are exclusively available to MMR students.
- Dr. James Anderson (UGA)
Managing Group Dynamics through Collaborative Problem Solving
June 8, 2026 - Cori Deutsch (SKIM)
PowerPoint Design
June 17, 2026 - Anna Snell (Directions Research)
Storytelling/Info Visualization
July 15, 2026 - Jonathan Honiball (Intuitive)
Foundational Research – How to Build Market Research Studies That Deliver Value for Years
August 25, 2026 - Nickolas Collins (UGA)
Pitch, Resumes, and Interviewing
September 29, 2026 - Lance Worley (NewtonX)
B2B Marketing Research
October 15, 2026 - Zain Raj, Bridget Patels, Elbert Singleton (Shapiro & Raj)
Immersion Day
October 23, 2026 - Joey Deutsch & Julissa Munguia (SKIM) Paul Dobson & Ashley Anderson (Chick-fil-A)
Client vs. Supplier
October 27, 2026 - Ula Jones (Kantar) and Salim Sitafalwalla
Choice Modeling
November 3, 2026 - Charlie Farr & Mike Kessling (Chick-fil-A)
HATCH visit
November 13, 2026 - Brian Lamar (ROI Rocket)
TBD
November 16, 2026 - Delicia Cooney (Newell Company)
Bridging Insights and Influence
November 19, 2026 - Erika Quinn (Disney)
The Role of Insights in Storytelling
April 16, 2027