Empowering Leaders: How to Excel Through Crises with Proven Strategies
Crises affect all industries, and navigating the negative impacts on critical business operations is imperative to ensure an organization’s health and stability. Are your leaders prepared to identify potential threats, manage the uncertainty of internal and external environments, and deploy crisis strategies to mitigate risk?





Overview
This in-person program focuses on strategies and principles exemplifying excellence in crisis management and leadership, and guidelines to identify and navigate proactive and resilient strategies that emerge amidst a crisis. The program supplies participants the knowledge, skills and efficacy to lead through crises, influence stakeholders, leverage resources, and enhance business processes. Additional case studies, peer-to-peer learning, and a simulation exercise improve individual and team performance.
Who Will Benefit
Those in professional leadership seeking to build or improve crisis management skills while learning how crisis can impact their organization. Discover how to communicate management plans to stakeholders and create an interdisciplinary crisis management approach.
Career Impact
- Sharpen decision-making and communication skills before, during, and after a crisis
- Build goals and benchmarks to navigate your organization through uncharted territory
- Learn to make effective decisions to sustain operations, limit liability, and protect an organization’s reputation during crises
- Use collaborative insights from simulation exercises to learn from peer networks
- Guide others successfully through organizational and professional change
Topics
- Business and Strategic Communication
- Law and Risk Management
- Public Affairs
- Disaster Management
Program Information
Date:
March 18-20, 2026
Time:
8 a.m.-5:30 p.m.
Format:
In-Person
Location:
Terry Executive Education Center
3475 Lenox Road
Atlanta, GA 30326
Program Fees:
$3,450.00 (special rates are available for UGA alumni and multiple registrants from the same company)
Facilitators

Dean, School of Public and International Affairs
Arch Professor, School of Public and International Affairs
Full Professor, Public Administration and Policy

Crisis Communication Researcher, Consultant, Trainer
Editor-in-Chief, Journal of Contingencies and Crisis Management

Partner, Head of Washington Office, Penta Group

- Lecturer, Legal Studies

C. Richard Yarbrough Professor in Crisis Communication Leadership, Grady College of Journalism & Mass Communication
Professor of Public Relations and Associate Director of Center for Health & Risk Communication, Grady College of Journalism & Mass Communication

Associate Dean for Research and Graduate Studies, Grady College of Journalism & Mass Communication
Co-Director of Center for Health & Risk Communication, Grady College of Journalism & Mass Communication
Professor, Advertising & Public Relations, Grady College of Journalism & Mass Communication

Associate Dean for Research and Executive Programs, Office of the Dean
C. Herman and Mary Virginia Terry Distinguished Chair of Business Administration and Professor, Department of Management

- C. Richard Yarbrough Professor in Crisis Communication Leadership emeritus, Grady College of Journalism & Mass Communication

- Carolyn Caudell Tieger Professor of Public Affairs Communications, Advertising & Public Relations, Grady College of Journalism and Mass Communications
Want to Learn More?
We’re here to answer any questions you may have about the Executive Certificate in Crisis and Risk Management or other programs provided by the Terry College of Business Office of Executive Education.
- Associate Director of Open Enrollment Programs & Conferences, Executive Education