Empowering Leaders: How to Excel Through Crises with Proven Strategies

Crises affect all industries, and navigating the negative impacts on critical business operations is imperative to ensure an organization’s health and stability. Are your leaders prepared to identify potential threats, manage the uncertainty of internal and external environments, and deploy crisis strategies to mitigate risk?

Terry College of Business Executive Education logo
Grady College of Journalism and Mass Communication logo
Readiness logo
University of Georgia School of Law logo
University of Georgia School of Public & International Affairs logo

Overview

This in-person program focuses on strategies and principles exemplifying excellence in crisis management and leadership, and guidelines to identify and navigate proactive and resilient strategies that emerge amidst a crisis. The program supplies participants the knowledge, skills and efficacy to lead through crises, influence stakeholders, leverage resources, and enhance business processes. Additional case studies, peer-to-peer learning, and a simulation exercise improve individual and team performance.

Who Will Benefit

Those in professional leadership seeking to build or improve crisis management skills while learning how crisis can impact their organization. Discover how to communicate management plans to stakeholders and create an interdisciplinary crisis management approach.

Career Impact

  • Sharpen decision-making and communication skills before, during, and after a crisis
  • Build goals and benchmarks to navigate your organization through uncharted territory
  • Learn to make effective decisions to sustain operations, limit liability, and protect an organization’s reputation during crises
  • Use collaborative insights from simulation exercises to learn from peer networks
  • Guide others successfully through organizational and professional change

Topics

  • Business and Strategic Communication
  • Law and Risk Management
  • Public Affairs
  • Disaster Management

Program Information

Date:
March 18-20, 2026

Time:
8 a.m.-5:30 p.m.

Format:
In-Person

Location:
Terry Executive Education Center
3475 Lenox Road
Atlanta, GA 30326

Program Fees:
$3,450.00 (special rates are available for UGA alumni and multiple registrants from the same company)

Facilitators

Matther R. Auer
Matthew R. Auer

Dean, School of Public and International Affairs


Arch Professor, School of Public and International Affairs


Full Professor, Public Administration and Policy

Head shot of Tim Coombs
Tim Coombs

Crisis Communication Researcher, Consultant, Trainer


Editor-in-Chief, Journal of Contingencies and Crisis Management

Bryan DeAngelis
Bryan DeAngelis

Partner, Head of Washington Office, Penta Group

Head shot of Jason Epstein
  • Lecturer, Legal Studies
Head shot of Jin Yan

C. Richard Yarbrough Professor in Crisis Communication Leadership, Grady College of Journalism & Mass Communication


Professor of Public Relations and Associate Director of Center for Health & Risk Communication, Grady College of Journalism & Mass Communication

Head shot of Glen Nowak

Associate Dean for Research and Graduate Studies, Grady College of Journalism & Mass Communication


Co-Director of Center for Health & Risk Communication, Grady College of Journalism & Mass Communication


Professor, Advertising & Public Relations, Grady College of Journalism & Mass Communication

Headshot of Mike Pfarrer

Associate Dean for Research and Executive Programs, Office of the Dean


C. Herman and Mary Virginia Terry Distinguished Chair of Business Administration and Professor, Department of Management

Head shot of Bryan Reber
Bryan Reber
  • C. Richard Yarbrough Professor in Crisis Communication Leadership emeritus, Grady College of Journalism & Mass Communication
Joseph Watson
  • Carolyn Caudell Tieger Professor of Public Affairs Communications, Advertising & Public Relations, Grady College of Journalism and Mass Communications

Want to Learn More?

We’re here to answer any questions you may have about the Executive Certificate in Crisis and Risk Management or other programs provided by the Terry College of Business Office of Executive Education.

Please enable JavaScript in your browser to complete this form.
I’m interested in:
Headshot of Jordan King
  • Associate Director of Open Enrollment Programs & Conferences, Executive Education