Skip to main content Skip to main menu

Main menu

Slideshow

Degrees

 The Department of Marketing offers four different degree options to help you meet your career objectives.

BBA in Marketing

Students in class

Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

Learn More About BBA

Full-Time MBA (Market & Customer Management)

Professor talking to class

Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century-old established brand.

Learn More About MBA

MMR-Master of Marketing Research

Woman speaking to man

Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs. 

Learn More About MMR

PhD in Marketing

Professor pointing to his left

The PhD Program in Marketing provides students with both strong empirical research skills in econometrics, psychometrics, and statistics and strong theory development in consumer behavior, psychology, and strategy.

Learn More About PhD

Latest News

U.S. News & World Report once again ranked seven academic majors at the Terry College of Business among the top 20 public business schools in their respective fields.

While other students are getting ready to go out or studying for finals, Hayden Swank only has one thing on his mind as he watches his competitors circle the track at Greenville-Pickens Speedway.

The 2022 honorees of the University of Georgia’s 40 Under 40 include 12 graduates who earned a degree from the Terry College of Business.

The list includes 10 alumni who received undergraduate degrees in business and two who earned an MBA at…

Upcoming events