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Degrees

 The Department of Marketing offers four different degree options to help you meet your career objectives.

BBA in Marketing

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Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

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Full-Time MBA (Market & Customer Management)

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Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century-old established brand.

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MMR-Master of Marketing Research

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Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs. 

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PhD in Marketing

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The PhD Program in Marketing provides students with both strong empirical research skills in econometrics, psychometrics, and statistics and strong theory development in consumer behavior, psychology, and strategy.

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Latest News

Most University of Georgia students feel their time at UGA is a big part of their identity, but for one UGA graduating senior, it’s part of his name.

UGA Honors student Elise Karinshak is among 417 undergraduates across the nation to be recognized as 2022 Barry Goldwater Scholars, earning the highest undergraduate award of its type for the fields of mathematics, engineering and the natural sciences…

A team of University of Georgia marketing students is heading to California after winning Terry College’s 2022 Digital Marketing Case Competition.

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