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Seminar Series

The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2021-2022 Series


Savannah Downing (UGA)

September 1, 2021 - Public Speaking

MMR IDE Committee

September 14, 2021 - The Importance of being an Inclusive Researcher

Eleonore Kuehn (UPS)

October 6, 2021 - Insights That Sell

Erika Quinn (Disney)

October 7, 2021 - The Role of Insights in Storytelling

Cori Guilbault (SKIM)

October 14, 2021 - Designing Presentation for Persuasive Delivery of Insights

Tricia Houston & Dan McDonald (MMR LIVE)

October 18, 2021 - Experience Design

Paul Allaire (UGA)

October 25, 2021 - Resumes & Networking

Jay Scott (KS&R)

October 26, 2021 - The Power of Personas

Gui Cerqueira (Worthix)

November 3, 2021 - Conversational A.I.

Mike Courtney (Aperio Insights)

November 15, 2021 - Use of Video and Artificial Intelligence (AI), Use of Virtual Reality (VR), and Augmented Reality (AR)

Charlie Farr (Chick-fil-A) & Kristy Ward (SKIM)

November 18, 2021 - Client vs. Supplier

Jim O'Hara (M/A/R/C)

February 3, 2022 - Agile/Accelerated Insight Delivery in Todays MR Space

Tyler McMullen & Lisa Fridley (MarketVision)

February 15, 2022 - Advanced Analytics

Zain Raj (Shapiro+Raj)

February 24, 2022 - Activating Insights to Drive Business Value Growth

Lindsay Zaltman (Olson-Zaltman)

March 16, 2022 - Tapping into the Consumer Unconscious

Robert Moran (Brunswick Group)

March 29, 2022 - What We Got Right and Wrong When Forecasting Research

Michael Zalesne (Quadrant Strategies)

April 11, 2022 - How to be a Consultant

Erin Sowell (Thoughtful Research LLC)

April 14, 2022 - The Nature of Marketing: Understanding Marketing through an Ecological Lens

Kristen O'Brien (Kantar)

April 18, 2022 - Starting Your Career Remote Panel Discussion

 

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