Two Terry College marketing professors— Sundar Bharadwaj and Son K. Lam — have been recognized among the Top 50 marketing scholars worldwide for research productivity by DocSig, a special interest group of the AMA.
DocSIG tracks publications according to authorship and university affiliation, and publishes Top 50 Lists on an annual basis. The current list is for scholarship published from 2010-2014.
In a list ranking author research productivity in Premier AMA Journals (which includes the Journal of Marketing and the Journal of Marketing Research), Lam was tied for 9th place and Bharadwaj, the Coca-Cola Company Chair of Marketing, tied for 28th.
Lam ranked was also ranked No. 49 for productivity in Premier Marketing Journals, which recognizes productivity published in the Premier Journals as well as work published in the Journal of Consumer Research and Marketing Science.
As a school, Terry tied for 14th in University Research Productivity in the Premier AMA Journals and tied for 40th in Premier Marketing Journals.
DocSIG tracks publications according to authorship and university affiliation, and publishes Top 50 Lists on an annual basis. The current list is for scholarship published from 2010–2014.