Terry’s long-standing leadership in data and technology, which began with its groundbreaking Management Information Systems program, continues today through expanded analytics curriculum, experiential learning, and industry-connected graduate programs. Through the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights, the Master of Marketing Research, and the Master of Science in Business Analytics, the college advances essential research and equips students with the analytical fluency now essential in every business discipline.
Artificial intelligence is a natural extension of this commitment. The Undergraduate Certificate in Artificial Intelligence for Business is one of Terry’s new programs offering students foundational knowledge in AI principles, practical experience applying AI tools to real business problems, and the ability to assess technical performance and ethical considerations. This initiative ensures Terry graduates can confidently use emerging technologies to drive informed, responsible decision-making in any industry.
Innovation isn’t just developing disruptive ways of doing things or creating cool apps — it’s a mindset. Companies seek employees who can move even the most traditional businesses forward. Terry graduates are equipped to innovate.
As the home of the UGA Entrepreneurship Program and the Certificate in Entrepreneurship, Terry helped fuel a university-wide innovation boom. We are increasing funding for student startups and consulting projects, engaging purposefully in the university’s Innovation District, awarding research grants to faculty engaged in innovation, and expanding efforts across Terry and in strategic partnership with other colleges.
Terry is committed to preparing graduates to lead in business and their communities. We develop ethical leaders who embrace the values of responsibility, stewardship, excellence, integrity, and purpose. Through the Institute for Leadership Advancement, we offer two ways for students to earn a Certificate in Personal and Organizational Leadership.
In every department and major, by way of coursework, service projects, networking and experiential opportunities, we empower all students to make a difference today and develop the skills they need to lead tomorrow. In addition, our faculty publishes outstanding leadership research, with our Department of Management ranked first in the nation for research productivity.
At Terry, sustainable business is about win-wins — innovations that benefit owners, employees, communities, and the planet. We focus on the three essentials: people, planet, and profit. Through the Sustainable Business Initiative, Terry graduates acquire the skills to make a business case for sustainability and lead organizations toward achieving lasting social, environmental, and economic impact.
We integrate sustainability throughout the Terry experience — including faculty research and specialized courses, study away, executive education, and public lectures featuring leading scholars and practitioners. Our goal is to give students and professionals the insight and experience to translate sustainable principles into sound business strategy and meaningful leadership.