Terry broke new ground in the 1970s when it introduced an academic program in Management Information Systems. Today the concepts pioneered by these faculty members are used in every discipline, and students must be fluent in analytics to succeed in today’s business environment.
We are expanding analytics curriculum and experiential opportunities across the college through the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights, our industry-leading Master of Marketing Research and Master of Science in Business Analytics. We continue to support groundbreaking research, industry partnerships and community engagement to ensure data-driven decision-making in every business discipline.
Innovation isn’t just developing disruptive ways of doing things or creating cool apps — it’s a mindset. Companies seek employees who can move even the most traditional businesses forward. Terry graduates are equipped to innovate.
As the home of the UGA Entrepreneurship Program and the Certificate in Entrepreneurship, Terry helped fuel a university-wide innovation boom. We are increasing funding for student startups and consulting projects, engaging purposefully in the university’s Innovation District, awarding research grants to faculty engaged in innovation, and expanding efforts across Terry and in strategic partnership with other colleges.
Terry is committed to preparing graduates to lead in business and their communities. We develop ethical leaders who embrace the values of responsibility, stewardship, excellence, integrity, and purpose. Through the Institute for Leadership Advancement, we offer two ways for students to earn a Certificate in Personal and Organizational Leadership.
In every department and major, by way of coursework, service projects, networking and experiential opportunities, we empower all students to make a difference today and develop the skills they need to lead tomorrow. In addition, our faculty publishes outstanding leadership research, with our Department of Management ranked first in the nation for research productivity.
At Terry, sustainable business is about win-wins — innovations that benefit owners, employees, communities, and the planet. We focus on the three essentials: people, planet, and profit. Through the Sustainable Business Initiative, Terry graduates acquire the skills to make a business case for sustainability and lead organizations toward achieving lasting social, environmental, and economic impact.
We integrate sustainability throughout the Terry experience — including faculty research and specialized courses, study away, executive education, and public lectures featuring leading scholars and practitioners. Our goal is to give students and professionals the insight and experience to translate sustainable principles into sound business strategy and meaningful leadership.

