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Marketing Research & Expertise

Department of Marketing
- Research and Expertise

Associate Professor

  • Marketing Metrics
  • Accounting and Marketing
  • Marketing Accountability
  • Political Marketing
  • The Coca - Cola Company Chair of Marketing

  • Marketing Strategy, Performance and Metrics
  • Customer Management
  • Innovation
  • Marketing-Finance Interface
  • Branding and Brand Management & Strategy
  • Associate Professor

  • Digital Marketing
  • Performance Implications of Marketing
  • Product Innovation
  • Marketing Alliances
  • Associate Professor

  • Sales management
  • Incentive Design
  • Sales management
  • B-to-B Marketing
  • Behavioral Economics
  • Experimental Economics
  • Director, MMR program

  • Learning
  • Memory
  • Information Processing
  • Perception
  • Pricing
  • Branding
  • Assistant Professor

  • Quantitative methods and modeling of consumer behavior, Bayesian analysis, Choice modeling, Conjoint analysis
  • Senior Lecturer

    Department Head and Emily H.and Charles M.Tanner Jr., Chair in Sales Management

  • Scale Development
  • Conceptual Reviews
  • Online Communications and Online Social Interaction
  • Dark Webs
  • Online Personalization vs. Privacy
  • Associate Professor

  • Service Strategy
  • Marketing Analytics
  • Action-profit Linkage Analysis
  • Social Media
  • Brand strategy
  • Service Strategy
  • Marketing Analytics
  • Social Media
  • Brand strategy
  • Internet Models
  • Terry Dean's Advisory Council Distinguished Professor

  • Sales management
  • Organizational and individual ambidexterity
  • Organizational Identification
  • Hierarchical linear modeling
  • Sales management
  • Internal marketing
  • Internal selling
  • Relationship marketing from a social identity theory perspective
  • Professor and C. Herman and Mary Virginia Terry Professor of Business Administration

  • Marketing Analytics
  • Customer Relationship Management
  • Direct Marketing
  • Associate Professor

  • Consumer Behavior
  • Consumption and Healthiness
  • Retailing/Packaging
  • Numeric Cognition/Pricing
  • Multicultural and Political Marketing
  • Assistant Professor

  • Authenticity
  • Aesthetics
  • Beauty Work
  • Branding
  • Creativity
  • Diversity
  • Social Media
  • Value Construction
  • Assistant Professor

    Online advertising, digital marketing, and related ML techniques such as text and image mining.

    Assistant Professor

  • Retail
  • Prosocial/Sustainable Behavior
  • Judgment and Decision Making
  • Assistant Professor

  • Quantitative Marketing
  • Online Word of Mouth
  • Social Networks
  • Bayesian Econometrics 
  • Customer Lifetime Value